what + why
WHAT MAKES A SUCCESSFUL BRAND?
Names, logos, taglines are important table stakes—but brand and business success are inexorably linked and require more:
> WHO A crystal-clear understanding of the customer and competition
> WHAT A powerful, relevant value proposition for the product or service
> WHY YOU Differentiating positioning and engaging brand personality
> HOW An easy-to-use (and understand) business model
> THE PAYOFF A delivery model that delights, not disappoints
> THE HOLY GRAIL A product or service that is worthy of repurchase
POWERING THE HEART OF BUSINESS.
It’s all fun and games until they shoot you in the face.
Quotable Clients
Engine has been our marketing partner since we entered the US market. We credit them directly with helping us achieve double digit sales growth year after year by creating Fortune 50 quality materials. Deeply skilled, fast and fun. A great partner.
Engine listened, learned, strategized, acted, and made us look great.
Our community bank was founded in 1907, so there’s a lot to consider. Engine helped us get to the very heart of the brand then expressed it with an exciting new look and feel that resonated with our audience and is helping us grow our business.
Do you believe in love at first sight— Or should we reload the page?