It’s all fun and games until they shoot you in the face.
Engine’s brand development work deserves a lot of credit for the growth of Meals Plus. Rod and Dom have an uncanny knack for being able to uncover the soul of a brand.
The whole branding adventure will always stand as one of the most satisfying and rewarding professional experiences of my life. Everyone got excited about our new brand, and understood why it was the perfect positioning for us – aspirational but also achievable. It ain’t easy to create that kind of magic, let alone convey it to every stakeholder in the room.
Engine crafted a logo that more appropriately matched our vibe, and in the process actually helped us discover nuances of our company culture that we’ve embraced and celebrated ever since. Those distinctions helped us make decisions regarding marketing and partnerships, and we’ve since held tight to our exact place in the market versus our competitors. Eschelon received more than a new logo for sure! The whole process helped clarify our course for many years to come.