what + why
WHAT MAKES A SUCCESSFUL BRAND?
Names, logos, taglines are important table stakes—but brand and business success are inexorably linked and require more:
> WHO A crystal-clear understanding of the customer and competition
> WHAT A powerful, relevant value proposition for the product or service
> WHY YOU Differentiating positioning and engaging brand personality
> HOW An easy-to-use (and understand) business model
> THE PAYOFF A delivery model that delights, not disappoints
> THE HOLY GRAIL A product or service that is worthy of repurchase
POWERING THE HEART OF BUSINESS.
Quotable Clients
Engine dug deep and came up with valuable nuggets. They are highly experienced and have become most valuable partners.
Engine has been our marketing partner since we entered the US market. We credit them directly with helping us achieve double digit sales growth year after year by creating Fortune 50 quality materials. Deeply skilled, fast and fun. A great partner.
The whole branding adventure will always stand as one of the most satisfying and rewarding professional experiences of my life. Everyone got excited about our new brand, and understood why it was the perfect positioning for us – aspirational but also achievable. It ain’t easy to create that kind of magic, let alone convey it to every stakeholder in the room.
Do you believe in love at first sight— Or should we reload the page?