Look, Ma! We’re on TV

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It's good to be an expert.

So when local TV station WRAL called us with questions about branding — What is it, really? Why does it cost so much (or does it)? Is it worth it? — we were delighted to help. We’re going to jump on any possibility of educating people about branding vs. a logo, because that’s so often misunderstood and its importance underestimated. Overall, we think the story turned out pretty well! Watch below.

And if you just can’t get enough, read more at https://www.wral.com/branding-logos-and-the-cost-to-stand-out/17784859/.

Posted in Branding