NC Central University
Respecting Tradition
Bringing A Beloved Icon into a New Era
Portfolio
On this page you’ll find examples of what we do and how we do it as a branding agency in Raleigh, Durham and Chapel Hill. We dug into, pulled apart, and obsessed over each and every case to get to the very core of what made that brand tick. The results show the benefits of this approach.
Welcome to our world. Have a look around. Get comfortable; you may be here a while.
Erickson Advisors
Preparing a family business for the future
An innovative and daring mother-and-daughter-led financial advisory firm needed to break out of the mold
DaVinci Education
Finding the genius in the details
The original name was confusing, bland and forgettable. The company and product behind it was anything but.
The Forest at Duke
Redefining retirement
Fascinating, accomplished, vibrant people live at The Forest at Duke. Too bad the brand didn't reflect that.
Laundrymen
Cleaning up an aging brand
We gave everything a good scrub and made it fresh and new.
Durham County
Making an entire county stand out
How many firms could pull something like this off? We love Durham.
Durham Public Schools
Avoiding apples, school houses and books
Making a school system as vibrant as the kids it serves.
Coldwell Banker Advantage
Standing out in a crowded marketplace
Coldwell Banker Advantage is the largest CB franchise in North Carolina. They wanted to act like it.
Durham Tech
Bringing a revered institution up to date with itself
Durham Tech had grown and improved. Its branding had not.
Hamilton Hill
Making a client all sparkly
The jewelry is elegant, refined, and beautifully designed. OK. So make a brand to match.
Meals Plus
Getting kids fed and keeping everyone happy
Who are you talking to when you're selling cafeteria software? Lunch ladies, that's who.
Kadro
Getting clear on what a company does
Kadro does four things really well. So what is it they do?
M&F Bank
Refreshing a 110-year-old institution
Pride, tradition, legacy and accomplishment all come together in a new brand for a very old bank.
Accentuate Staffing
Electrifying a new brand
They simply wanted a new logo, not a new name or a new brand. We gave them all three.
WUNC
Inviting listeners to a world of experiences and wonder
WUNC is more than just another NPR station: it's a wide open window on the whole world.
Elemental Chocolate
Finding the sweet spot of a brand
Even if the product tastes great, people need to know what it is.
Well THAT was fun.